Bonnyville & Cold Lake Digital Marketing

Website Design, SEO (Search Engine Optimization),

Content Creation, Content Writing, Graphic Design

Bodacious - BOLD - Audacious

Daring, Unconventional, Sexy, Attractive

At BMS Digital, we’re more than just a digital marketing agency; we’re your partner in navigating the online landscape. Based in Bonnyville, Alberta, we proudly serve clients across Canada and the USA, delivering a comprehensive suite of services that includes top-tier website design, SEO, copywriting, content creation, logo design, lead generation, Google Ads optimization, and Google My Business management.


The beauty of digital marketing is its boundless reach. No matter where your business is located, we can help you connect with qualified leads not just locally, but across the country and even globally. Your website will be your gateway to endless opportunities, and we’re here to ensure it shines.


We have a special commitment to our local community. Supporting businesses in  Bonnyville, Cold Lake and the surrounding areas are at the forefront of our mission. If you need assistance in enhancing your online visibility in Bonnyville, Cold Lake or across Alberta —whether through social media, website development, or optimizing your presence on search engines like Google, Yahoo, and Bing—look no further.


Our tailored SEO strategies are designed specifically for your business, ensuring we target the right audience and drive the most qualified leads to you. Let’s work together to grow your business exponentially. Reach out today, and let’s start your journey to online success!

Grow Your Business, Digital Marketing Done Right!

What is 'Digital Marketing'?


Digital marketing is not distinct by nature. It is a web of connections, that with proper strategies in place can be used to catapult a business forward.  It includes online advertising through digital channels such as, websites, social media, search engines, email, and more. It is about sending the right messages to your audience while creating natural ways for them to find you online.

The internet has created a whole new world for marketing and advertising. With digital marketing being a relatively new industry , starting in the 1990's and really taking off in the early 2000's it is now at the forefront of every successful businesses marketing and advertising strategy because, people are looking online more than ever. The digital information accessible to anybody is endless and this is why you must make sure that your business stands out from your competitors by promoting with someone that knows what they are doing. The promotion of brands, products, and services using the internet and other digital means has never been more important in securing a prosperous future for yourself, your family and your business.

Merely posting on social media sites and sending out emails will just not cut it anymore. It is time consuming, not to mention expensive if these activities are not producing results. So, if you are looking to build and improve on your current practices, then we've got just the solution for you. Contact Us Today


“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does'.”  – Sanjay Dholakia, Former Chief Marketing Officer, Marketo

Website design and redevelopment refers to the process of creating or updating the visual appearance, layout, and functionality of a website. It involves various elements such as graphic design, user experience (UX) design, and coding to improve the overall look and feel of a website.


When it comes to website content, design and redevelopment play a crucial role in presenting the content in an appealing and user-friendly manner. Here are a few key aspects related to website content in the context of design and redevelopment:

1. Layout and structure: The design of a website determines how the content is organized and presented. A well-structured layout helps users navigate easily, find relevant information, and understand the hierarchy of content. It involves creating sections, headers, subheadings, and using appropriate fonts, colors, and spacing to enhance readability.

2. Visual elements: Design elements such as images, videos, infographics, and icons can be used to complement the content and make it more engaging. The design should ensure that these visual elements are placed strategically, enhancing the overall message and providing a visually appealing experience for the users.

3. Typography: The choice of fonts and typography plays a significant role in website content design. Proper font selection can improve readability and convey the intended tone or style. It is important to choose fonts that are legible across different devices and screen sizes.

4. Responsiveness: With the increasing use of mobile devices, websites need to be responsive, i.e., they should adapt to different screen sizes and resolutions. Content should be displayed appropriately on both desktop and mobile devices, ensuring a seamless user experience across platforms.

5. Call-to-action (CTA): A well-designed website includes clear and visually prominent CTAs to guide users towards desired actions, such as signing up for a newsletter, making a purchase, or contacting the company. The design should make these CTAs stand out and attract attention without overwhelming the content.

6. User experience (UX): UX design focuses on creating a positive experience for website visitors. It involves understanding user behavior, preferences, and needs to design intuitive navigation, easy-to-use interfaces, and interactive elements. The content should be presented in a way that aligns with user expectations and provides a smooth browsing experience.

7. SEO optimization: Website content should be optimized for search engines to improve visibility and organic traffic. Design and redevelopment should consider factors like meta tags, headings, keyword placement, and URL structure to ensure that the content is easily discoverable by search engines.


In summary, website design and redevelopment play a crucial role in presenting website content effectively. It involves creating a visually appealing layout, using appropriate visual elements, optimizing typography, ensuring responsiveness, incorporating CTAs, enhancing user experience, and optimizing content for search engines. All these aspects work together to create an engaging and user-friendly website that effectively communicates the intended message to the target audience.

Responsive and Flexible

Our website designs are built with a flexible approach that accounts for all devices, including mobile devices, desktop computer screens as well as tablets.

Readable and Intelligible

Our websites are designed to be easily read and followed. Websites that are fast-loading and easily digestible, so your visitors have a great experience on your site. Creating content that will ensure the information on your site is clear, concise, legitimate and valuable - everything you want to offer potential customers!

Attractive and Presentable

We care about the way your company is perceived. That’s why we always go above and beyond to produce designs that will impress even the most discerning customer.

Built for responsiveness and flexibility

In the 4th quarter of 2021, mobile devices (not including tablets) generated almost 55% of all website traffic.


When it comes to your website, it needs to work on all devices; desktop, mobile phones, and tablets. In fact, mobile responsiveness is an SEO factor, and if your website is not optimized for mobile devices, Google will penalize your site in the search rankings. There are also many different choices when it comes to the web browsers that people use, like Chrome, Safari, and Microsoft Edge. With this in mind, you can rest assured that BMS Digital will have your website designed and optimized for mobile, tablets, and desktop, as well as to be compatible for specific web browsers.

Engaging content for the web

Have you visited a website looking for something specific and been unable to find it? Or it just doesn't make sense? Visiting a website is an experience that should be easy and straightforward. When your customers visit your site, we want it to feel like everything was planned out for their convenience.

BMS digital generates top-quality content with components labelled clearly to avoid confusion, color schemes that speak to your brand, and SEO to get you ranked on the first page of search engines.

Designs that represent YOU

When you work with us, your business is the focal point of our design. We take time to get an in-depth understanding about what makes it unique and special so we can create a website that reflects both its essence as well as some modern elements such as animations and other features to drive customer engagement.

We know how important branding elements are when designing websites because, without them people won't be able to remember who's site they're looking at - which means less traffic. So let one person handle all aspects, from logos, graphics, and a proper content strategy.

SEO (Search Engine Optimization)

SEO Success Factors

Understanding SEO: A Comprehensive Guide to Search Engine Optimization


Search Engine Optimization (SEO) is a term that you may have encountered numerous times in the digital marketing world. But what exactly does it mean? In simple terms, SEO is the process of optimizing your website to improve its visibility on search engines like Google, Bing, and others. The goal of SEO is to increase the quantity and quality of traffic to your site through organic search results. Unlike paid advertising, which requires a financial investment to achieve visibility, SEO is a powerful way to attract visitors to your website for free.


The Importance of SEO


In today’s digital age, having a strong online presence is crucial for any business or organization. With millions of websites competing for attention, how can you ensure that yours stands out? This is where SEO comes into play. A well-executed SEO strategy can lead to higher rankings in search engine results pages (SERPs), which translates to increased visibility, more traffic, and ultimately, greater conversions.


The Basics of SEO


While the concept of SEO may seem straightforward, the reality is that it involves a multitude of factors and strategies. In fact, there are over 200 SEO factors that search engines use to determine how websites rank. This can seem daunting, but it's essential to recognize that these factors are not all created equal. Some carry significantly more weight in the ranking process than others, allowing for a more focused approach.


Key Components of SEO


Here are some of the most critical components that contribute to a successful SEO strategy:


1. High-Quality Content: Content is king in the world of SEO. High-quality, relevant, and engaging content is crucial for attracting visitors and keeping them on your site. Search engines prioritize websites that offer valuable information to users, so focus on creating content that addresses your audience's needs and questions.


2. Keyword Research: Understanding which keywords your target audience is using to search for your products or services is fundamental to SEO. This involves researching and selecting the right keywords to incorporate into your content. Tools like Google Keyword Planner can help you identify high-traffic keywords that are relevant to your business.


3. Mobile Responsiveness: With the increasing number of users accessing the internet via mobile devices, having a mobile-responsive website is essential. Google prioritizes mobile-friendly websites in its ranking algorithm, so ensuring that your site looks and functions well on mobile devices can significantly impact your SEO performance.


4. Page Load Speed: The speed at which your website loads can affect both user experience and search rankings. Users are more likely to abandon a site that takes too long to load. Tools like Google PageSpeed Insights can help you analyze your site’s speed and identify areas for improvement.


5. Backlinks: Backlinks, or inbound links from other websites, are crucial for building your site's authority. Search engines view backlinks as endorsements; the more high-quality sites that link to you, the more credible your site appears. Focus on creating valuable content that others will want to link to, and consider outreach strategies to gain backlinks from reputable sources.


6. Security: In recent years, search engines have placed a greater emphasis on security. Websites that use HTTPS encryption are favored in search rankings. If you haven’t already, consider obtaining an SSL certificate to secure your site and enhance user trust.


The Complexity of SEO


Given the multitude of factors involved, it’s clear that SEO is not a one-size-fits-all solution. The complexity of SEO can vary greatly depending on your specific industry, target audience, and competition. For example, a small local business in a niche market may achieve favorable rankings relatively quickly with a limited budget. In contrast, a large e-commerce site operating in a highly competitive space may require a more substantial investment of time and resources to see similar results.


SEO Strategies for Different Markets


1. Local SEO: If your business serves a specific geographic area, local SEO should be a key focus. This involves optimizing your Google My Business listing, gathering customer reviews, and using location-based keywords. Local SEO can drive targeted traffic and help you connect with potential customers in your community.


2. National or Global SEO: For businesses targeting a broader audience, a more comprehensive SEO strategy is necessary. This may involve extensive keyword research, content marketing, and a focus on building authority through backlinks and guest blogging.


3. Content-Driven SEO: Regardless of your market size, content remains at the heart of SEO. Creating high-quality, valuable content that addresses your audience's needs can significantly improve your rankings. Regularly updating your blog or website with fresh content can also signal to search engines that your site is active and relevant.

Measuring SEO Success


To gauge the effectiveness of your SEO efforts, it’s essential to track your progress through various metrics. Key performance indicators (KPIs) to consider include:


- Organic Traffic: Monitor the amount of traffic coming to your site from organic search results.

- Keyword Rankings: Keep an eye on your rankings for targeted keywords over time to see if you’re improving.

- Bounce Rate: A high bounce rate may indicate that visitors are not finding what they expect on your site. Analyzing this can help you refine your content and user experience.

- Conversion Rate: Ultimately, the goal of SEO is to drive conversions, whether that’s sales, sign-ups, or inquiries. Tracking your conversion rate can help you assess the effectiveness of your overall strategy.


In conclusion, SEO is a vital component of any digital marketing strategy. While it may seem complex, understanding the key factors and how they interplay can empower you to take control of your online presence. Whether you’re a small local business or a larger enterprise, investing in SEO can yield significant returns in visibility, traffic, and conversions.


Remember that SEO is an ongoing process. Regularly updating your strategies based on industry trends, algorithm changes, and user behavior will help you maintain and improve your rankings over time. If you’re unsure where to start or how to optimize your website effectively, consider partnering with us at BMS Digital and use our specialized skills in SEO to your advantage. With the right approach, you can position your business for long-term success in the competitive online landscape.


Get your Free SEO Audit TODAY!

Content Creation


Content Creation is the process in which you collect ideas and then create appealing written and/or visual content around those ideas for your target market and buyer personas. Content can come in the forms of images, videos, blogs, special formatted social media posts, white label reports, page optimization, web design, and more!


The main purpose for creating content is to educate and inform your audience of information and developments related to your business and niche. The more value you provide to your audience, the more they will see you as an expert in your industry and engage with you.


Designing and organizing quality content is the base around our SEO strategy. Proper formatting, grammar, spell checks, keyword placement and research all play a part in the performance of your content. The content you produce and post online plays a crucial role in reaching your company objectives.


Quality content will increase brand recognition, audience engagement, and generate more leads. Building long-term relationships with your audience is a main goal with our effective content, in turn, leading to increased revenue for your business. Here at Bodacious Marketing Solutions we specialize in creating optimized online content.


Content Must be...

Readable. Engaging. Consistent. Informative. Optimized.

How it works

Lets have a chat!

Reach out to us by phone, email, through our social accounts, or via the contact form. 

What are your needs?

We would like to get to know you and your needs. Describe your project, your goals, and let us know your budget.

Approve Project Estimate

We will put together a plan and strategy of execution for your review and approval.

Start to Finish

Upon review, approval, and agreement, we will get started. The project ends on-time, and when you are fully satisfied with the work done.

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